Si u bë qimja tra!

As part of “The Truthman Show” project, Element Studios and FusionACT Centre have launched a creative new reel series titled “Si u bë qimja tra!” (How did the hair become a rod!) exploring how small, trivial events can spiral into false narratives and public misinformation.

The short-form videos are based on real cases identified by media experts, visually illustrating the transformation of everyday misunderstandings into viral disinformation.

This digital campaign is supported by the SEE Check Network and funded by the European Union.